AURA Hair Care Visual Identity and Branding
- Strategic Visual Identity Establishment: Integral member of the team that successfully established AURA's distinctive visual identity.
- Comprehensive Design System: Developed a cohesive design system for brand icons, strategically applied across AURA's digital platforms, including the website, email marketing, and social media.
- Illustrative Packaging Enhancement: Created instructional illustrations featured on AURA's packaging, contributing to a seamless and informative customer experience.
- Pattern and Texture Design: Designed captivating patterns and textures incorporated throughout AURA's branding, adding a unique and cohesive aesthetic to the brand's visual elements.
