Vasco de Vino, a wine brand centered around the theme of exploration, redefines the traditional concept of a wine identity. Targeting the vibrant demographic of 21-30 year olds, the brand takes a lighthearted and playful approach, aligning with an audience that values experiences over material possessions. This concept encourages individuals to embark on a journey of self-discovery and exploration of the world, all through the lens of this innovative wine brand.
(Student Project 2017)
